PORTFOLIO

Every organization has a unique story, challenge and opportunity. Our work begins by listening to understand the important differences and developing strategies that bring clarity and results to complex marketing challenges.

This portfolio highlights a selection of projects where strategy, creativity and collaboration came together to deliver meaningful results. From brand development and messaging to campaign execution and strategic communications, each example reflects our commitment to helping organizations share their value, connect with the right audiences and make marketing work for them.

Client Spotlight: CAMPING4GIRLS

LOGO, BRAND MESSAGING & WEB DESIGN

BRANDING & SUPPORTING FOUNDATIONAL MATERIALS

BRAND LAUNCH PRESENTATION

LOGO, BRAND MESSAGING & WEB DESIGN

1/3

AREAS OF FOCUS

Strategic planning
Branding
Website design
Marketing & advertising campaigns

Projects:

Name/positioning tagline
Brand messaging
Logo Refresh
Marketing strategy
Rebranch launch plan

PROJECT SCOPE:

As a 100% volunteer-run organization, the National
Tri-T Society was also a 100+ year-old organization facing declining membership and lack of awareness/understanding of who they are/what they do. RBI was hired to help the organization refresh it’s brand and marketing strategy. Our team took the time to ask thoughtful questions and listen closely to uncover the heart of the organization in order to bring their meaningful history forward into a refreshed, exciting and (member-approved) brand update. We developed a new name and brand identity that has rallied volunteers and clarified their mission to support 4th grade girls through a cost-free summer camp experience. Our next steps with the organization is to help strategize their member outreach and recruitment efforts.

LOGOS

Client Spotlight: DESIGN2BUILD

BRAND MESSAGING & WEBSITE DESIGN

LEAD GENERATOR

NURTURE EMAIL CAMPAIGN

BRAND MESSAGING & WEBSITE DESIGN

1/4

AREAS OF FOCUS

Strategic planning
Brand messaging
Marketing & advertising campaigns

Projects:

Name
Brand messaging
Marketing strategy
Lead generation
Nurture campaign

PROJECT SCOPE:

Design2Build was restructuring and growing their business into a full-service design-to-build company. RBI helped to re-name and re-brand the company complete with brand messaging, logo and website. As the company has grown, RBI has continued to help the D2B team evolve their brand identity with a complete marketing and communications strategy to further clarify who they are and why they are the right choice for their target audiences.

WEBSITES

Client Spotlight: CHILD AND FAMILY RESOURCE NETWORK

BRAND MESSAGING & FOUNDATIONA BRAND MATERIALS

RESOURCE GUIDE

ADVERTISIGN CAMPAIGNS

BRAND MESSAGING & FOUNDATIONA BRAND MATERIALS

1/4

AREAS OF FOCUS

Strategic planning
Brand messaging
Marketing & advertising campaigns
Internal (network) communications

Projects:

Brand messaging
Lead generator
Nurture emails
Social media/digital campaigns
Network communications guide book
Promotional videos
Blogs

PROJECT SCOPE:

Child and Family Resource Network (CFRN) is an initiative of Thriving Families Alliance that provides a centralized intake system for southwest Iowa families with children 0-5 years old. The marketing goal for CFRN is to reach families with young children to provide free services for help with positive parenting strategies, developmental screenings and resources, pregnancy support and other family support resources. RBI has established a robust marketing effort for CFRN including a user-friendly website, collateral, network communications materials and trainings, online lead generation, ongoing blog strategy, audience segmented newsletters (community partners, parents), email nurture campaigns, video production, and more. The Network has experienced increased website traffic and leads, both through community referrals and their online efforts.